What Does a Sales Manager Do?
A Sales Manager translates company revenue goals into day to day actions for a team of sellers. The role requires balancing pipeline development, territory coverage, performance coaching, and collaboration with marketing and product to close predictable revenue.
In practice this means setting realistic quotas, diagnosing who needs coaching and on which skills, building repeatable playbooks for ideal customer profiles, and owning the metrics that reflect sales health such as qualified opportunity velocity, win rates, and forecast accuracy.